A PREVALENT ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS AREA

A prevalent acquisition strategy example in the business area

A prevalent acquisition strategy example in the business area

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When two businesses experience an acquisition, it is most likely that they will do one of the following approaches



Many individuals assume that the acquisition process steps are constantly the same, no matter what the firm is. However, this is a normal mistaken belief due to the fact that there are actually over 3 types of acquisitions in business, all of which include their very own procedures and approaches. As business people like Arvid Trolle would likely validate, one of the most frequently-seen acquisition techniques is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one firm acquires another company that is in an entirely different position on the supply chain. For instance, the acquirer company may be higher on the supply chain but decide to acquire a business that is involved in a key part of their business procedures. On the whole, the beauty of vertical acquisitions is that they can generate brand-new income streams for the businesses, along with lower expenses of manufacturing and streamline operations.

Amongst the numerous types of acquisition strategies, there are 2 that people often tend to confuse with each other, probably due to the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are 2 very distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in entirely unrelated markets or engaged in different ventures. There have been lots of successful acquisition examples in business that have included two starkly different companies without any overlapping operations. Generally, the objective of this approach is diversification. For example, in a situation where one service or product is struggling in the current market, businesses that also own a diverse range of other product or services often tend to be more steady. On the other hand, a congeneric acquisition is when the acquiring business and the acquired firm belong to a similar industry and sell to the same kind of client but have relatively different service or products. One of the main reasons why firms may choose to do this sort of acquisition is to simply increase its product lines, as business people like Marc Rowan would likely confirm.

Prior to diving right into the ins and outs of acquisition strategies, the 1st thing to do is have a solid understanding on what an acquisition truly is. Not to be mixed-up with a merger, an acquisition is when one company purchases either the majority, or all of another company's shares to gain control of that company. Generally-speaking, there are about 3 types of acquisitions that are most typical in the business industry, as business individuals like Robert F. Smith would likely recognize. Among the most frequent types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this indicate? Basically, a horizontal acquisition entails one company acquiring a different firm that is in the very same market and is performing at a comparable level. Both businesses are primarily part of the very same sector and are on a level playing field, whether that's in production, financing and business, or farming etc. Usually, they could even be considered 'rivals' with each other. On the whole, the major benefit of a horizontal acquisition is the increased capacity of boosting a business's client base and market share, in addition to opening-up the chance to help a business broaden its reach into new markets.

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